This new territory is part of the brewery’s growing 35-state distribution network. Beer will be available in Florida at restaurants, pubs and retail locations.
“The state of Florida represents an untapped opportunity for New Holland beers and our flagship Dragon’s Milk. I personally can’t wait to add to the vibrant and growing craft scene with the best-selling craft stout in America,” says New Holland President and Founder, Brett VanderKamp.
“We’re looking forward to getting out there, meeting the people, and bringing some wonderful flavors from the Midwest to the great state of Florida. It’s an incredible time to be a beer drinker and we look forward to bringing beers that continue to push the envelope and achieve the highest quality.
New Holland is partnering across all of Florida with a network of wholesalers who will be managed by Pabst Brewing Company (PBC). PBC’s sales force will sell all of New Holland’s beers to wholesalers in Florida as part of PBC’s high-end portfolio. New Holland, now in its 20th year, remains 100% independent and continues to manage all other business functions for its beers, including production, marketing, and finance.
“Florida has been on our mind for a long time.” says Joel Petersen, New Holland VP of Marketing. “We’ve had many, many contacts with fans of our beers who have asked us to bring our product to Florida. We are thrilled to finally launch in the state and contribute to the exciting craft scene. There are also many Midwesterners who will be able to enjoy our product when they flee the winter weather and travel to Florida. Dragon’s Milk is such a unique brand and we can’t wait to fill the glasses of current and new fans alike.”
New Holland will launch with distribution of their flagship Dragon’s Milk, a year-round Bourbon Barrel Stout, and build in products around Dragon’s Milk in the coming months.
New Holland Brewing’s deep roots in the craft industry go back to 1997. They believe the art of craft lives in fostering rich experiences for their customers, through creating authentic beer, spirits and food while providing great service. Recognized for their creativity and artistry, New Holland’s mission to improve the lives of craft consumers everywhere is seen in their diverse, balanced collection of beer and spirits and their two West Michigan brewpubs.